love etc
I am listening to the new pet shop boys single.
It is called Love etc.
This is my third listen. My thoughts so far are:
Listen # 1:
This is a co-write / co-production with Xenomania, the people behind all those Poppers-Ahoy Girls Aloud Campfests, so it should be great and very Poptastic. But it feels oddly limp, like someone just pushed a button on a Magix synth program, and left Neil to witter away over the top of it.
The “Don’t have to be…” bit is quite good, though, and definitely a chorus. But if Girls Aloud were doing it, this would be the bit where they ripped the kitchen sink off its fixtures and flung it in the mix.
Listen #2
Remember “I’m with Stupid?” Remember how OTT Hi NRG it was? Remember how it tanked? I’m thinking this is the anti-”Stupid”: just as catchy, but with a production that’s more ‘art-electro” than Trevor “Chuck the Coldstream Guards in a Blender” Horn. Which isn’t a bad thing, but just a little unnerving for a lead single. It’s as though psb have finally decided the singles market is secondary.
Mind you, the “Chorus” Lyrics are very psb/xenomania. It’s a bit “Love Comes Quickly,” really.
Listen #3
“Too much of anything is never enough.”
Is it my imagination or have the shouty “Don’t havta be” Chorus turned into the Loud?
“You need more you need more you need more” sounds so tedious, but is actually a great chant-y bit.
Musically, it’s all abit understated, but leaves you with a definite feeling of having consumed something quite enjoyable.
All-in-all, I am liking this very much and getting highly excited at the upcoming yes album (that is; the pet shop boys album called “yes,” and not the next project from the prog rockers featuring anderson and horn.)